Category Archives: Marketing

Couldn’t attend San Francisco Design Week? Here’s What You Missed

If you’re into design of any shape or form, you MUST have heard about the San Francisco Design Week. This is a week-long event that takes place in the city and showcases a unique panel of ideas for design, business and entrepreneurialism from countries around the world. 

Some of the ideas and work featured give us unique ways of looking at the world, whether that’s food, technology, architecture, interior design, communication design or travel (and much more!). 

So, if you’re a lover of all things design but could not attend the renowned event, here are some of the highlights from this year’s instalment.  

The Sustainability Treehouse 

When you think about design, communication design probably isn’t the first thing that comes to your mind, but it’s an integral and important part of the field. Volume Inc is the 2019’s award winner in this category, thanks to their design of an exhibition program commissioned by the Boy Scouts of America and Trinity Works. Telling the story of sustainability through a Sustainability Treehouse, the experience engages with Boy Scouts to leave them with a new perspective of sustainability. Entirely powered by wind and sun, water provided by rainfall and all its waste recycled and reused, the design of the Treehouse translates the principles of sustainability into everyday live that can be applied to one’s own home. 

Taking Design from Concept to Manufacturing 

This instructional workshop was only one of the many events of the week, but we’ve heard particularly good feedback for this one. This ‘instructional workshop’, as it was described, aimed to leave attendees with step-by-step instructions on how to take an idea for a product to the manufacturing stage. The team of interior designers at Pearlfisher San Francisco advice that many designers get stuck at the concept stage and achieving the actual manufacturing stage is one of the hardest steps. 

The workshop featured a presentation from Adrien Rovero, a designer responsible for the San Francisco Design Week ‘Shore’ installation, and his experience to get his project to the manufacturing stage. 

Night of (Re)Branding Stories 

Branding and re-branding is a tricky exercise that has seen even the biggest brands trip and fail. The event consisted of an evening with leading brand designers who delivered an exclusive behind-the-scene talk on some of the challenges and mishaps in the world of rebranding. 

If you’re a designer and keen to get into brand design, that’s a topic that cannot be missed – if you couldn’t attend the event, you can always research the top stories and study brand evolution as well as the criticism it generated, and you’ll be able to learn a lot from there. 

Zero Waste Lifestyle Culinary Design Collection 

If you’ve never heard the term “zero waste”, you’ve probably been living under a rock! With plastic and pollution challenges, looking for alternatives such as zero waste lifestyle or plastic free items have been an increasing trend. Aplat is a design company that presented their modern culinary items collection at the SF Design Week and initiated attendees to the principles of their zero waste design as well as manufacturing process (in San Francisco itself!). A great workshop for those looking to find out more about designing zero waste products. 

San Francisco Design Week is a world-renowned event that takes place every year, so if you love design, we’d suggest looking into attending next year’s event if you can. It’s a great excuse to visit the city if you’ve never been and the events always offer valuable insights in all industries and areas of design.